Date:
May 31, 2004
Copyright:
Interfax-China
Shanghai. (Interfax-China) - Baidu.com, the
largest search engine in China, has beaten Google.com to become
the fourth largest Internet website in the world in terms
of web traffic, according to the latest Alexa traffic rankings.
Another leading Chinese search engine, 3721.com, ranked seventh.
TOP 9 GLOBAL SITES IN TERMS WEB TRAFFIC
| Website |
Today |
1
week average |
3
months average. |
3
months change |
| Yahoo.com |
1 |
1 |
1 |
No Change |
| msn.com |
2 |
2 |
2 |
No Change |
| Sina.com.cn |
3 |
3 |
4 |
1 up |
| Baidu.com |
4 |
5 |
9 |
7 up |
| Google.com |
5 |
4 |
3 |
No Change |
| 163.com (NetEase) |
6 |
6 |
5 |
6 up |
| 3721.com |
7 |
8 |
7 |
5 up |
| Sohu.com |
8 |
7 |
6 |
6 up |
| Daum.net |
9 |
10 |
8 |
5
down |
Source: Alexa.com, May 31, 2004
Web traffic at Baidu.com has increased
significantly this year. According to Alexa, the average ranking
over three months average for Baidu.com is ninth, while this
week the average improved to see it ranked fifth. TRAFFIC
TREND OF BAIDU.COM
Source: Alexa
Baidu.com claims that it has become the world's
largest Chinese language search engine with over 300 mln Chinese
language website pages, and over 60 mln page hits every day.
In China, it covers over 95% of Chinese netizens, with more
than 80 mln users. According to Shanghai-based Internet research
house, iResearch, Baidu.com has a market share of 48.2% in
China in terms of search engine traffic, while the global
Internet search giant Google.com accounts for only 29.8%.
Baidu.com has accelerated its expansion in China,
with staff numbers doubled to over 300 from around 100 one
year ago, Zhu Hongbo, COO of Baidu.com, told Interfax. Apart
from traditional search services, the company launched or
is planning to launch several new services.
The latest addition to its services, "Posted
Message Bar", enables users to search messages on various
Chinese BBS, while the under-testing "Download Bar"
service enables users to share files with other netizens for
free mutual downloads. Other new services include weather
information, with which a user can search a city's weather
and have exact weather information displayed on the top of
the search result list, rather than from a link to this information.
"All these new services aim to bring convenience
to netizens. They are free of charge, but they will be helpful
to boost our page views and improve our website popularity,"
Zhu pointed out.
For details of the Interfax interview with Zhu
Hongbo, COO of Baidu.com, please see the China IT & Telecom
Weekly Report to be published on June 4, 2004.
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